The beauty industry is always evolving, and with it, the role of estheticians. As we move through 2023, a range of trends and challenges are shaping the field, necessitating adaptability and resilience from professionals. This blog post aims to discuss these challenges and offer practical solutions to help estheticians navigate this dynamic industry.

Understanding the Market Trends

2023 has brought a shift towards personalization and at-home treatments, with consumers increasingly seeking customized skincare routines that cater to their specific needs1. Additionally, 'tweakments' - minor non-surgical cosmetic procedures - are gaining popularity, while the focus on natural, safer ingredients in skincare products continues to grow2.

However, these trends also bring about challenges for estheticians. Let's delve into some common pain points and explore ways to overcome them.


Dealing with Difficult Clients

We've all been there. As services become more personalized, estheticians might face clients with high expectations or specific demands. Strong communication skills can be invaluable here. Understand your client's needs, explain the procedures clearly, and manage expectations from the start. This will go a long way in establishing trust and ensuring an enjoyable experience for everyone involved.

Keeping Up with Trends

With new skincare products and beauty treatments emerging regularly, staying updated can be overwhelming. Consider subscribing to professional training programs or following reputable beauty blogs and publications. Collaborating with peers through online forums or local meet-ups can also provide fresh insights.

Keeping Up with New Technology & Techniques
The beauty industry is constantly evolving, so it's important to stay up-to-date with the latest trends and technologies. Do your research on what new treatments are available, and be sure to understand the implications of each before offering them to your clients. Additionally, attending conferences and workshops can be a great way to gain knowledge and connect with professionals in the field.
Balancing Competition & Collaboration

The beauty industry is becoming increasingly competitive, so it's important to find ways to stand out while still remaining professional. Make sure you're up to date with the latest trends, and take advantage of online platforms such as Instagram and YouTube to showcase your services. It's also important not to forget about collaboration. Forming relationships with other beauty professionals can be a great way to learn new techniques, generate referrals, and build your network. Working together can help you become more successful in your field.  

Upcoming Beauty Events in 2023 and 2024

  • International Spa & Beauty Expo 2023, New York, USA. July 10-12, 2023

  • National Aesthetician Conference & Expo, Miami, USA. September 20-22, 2023

  • Global Beauty & Wellness Exchange, London, UK. November 10-13, 2023

  • World Congress of Dermatology, Sydney, Australia. February 20-25, 2024

  • Cosmoprof Worldwide Bologna, Bologna, Italy. March 15-19, 2024

  • Beauty Asia - International Cosmetics, Skincare, Fragrance and Hair Products Exhibition, May 25-27, 2024

  • America's Beauty Show, Chicago, USA. June 8-10, 2024

Please note that the dates and venues are subject to change, and it is advisable to check the official websites for the most accurate information

Time Management

The increasing demand for at-home treatments means estheticians may need to juggle multiple locations, making time management crucial. Utilize digital tools like scheduling apps to organize your appointments efficiently and consider delegating administrative tasks where possible.

Maintaining Sanitation Protocols

I can't stress this one enough. In the post-pandemic world, stringent sanitation protocols have become the norm. Regularly review and update your hygiene practices, and ensure you're using quality, sterilizable tools. Remember, maintaining a clean working environment is not just about compliance—it also helps build trust with your clients.

Nurturing Your Business

Consumers are increasingly turning towards digital technology to make decisions, so maintaining a strong online presence is essential. A well-designed website and active social media accounts can help increase visibility and reach potential customers. Additionally, tools like customer relationship management (CRM) software can streamline operations, helping you build better relationships with clients and manage your business more effectively.

 Continuing Education

Continuing education is essential for any esthetician who wants to stay ahead of the curve and remain competitive in this fast-paced field. Staying up-to-date with the latest techniques, products, and industry trends is essential for success.

Look into taking online courses at reputable schools or attending conferences and workshops to stay informed of the latest developments in esthetics. Additionally, joining professional organizations and connecting with other estheticians can help you stay ahead of the competition. A commitment to ongoing education will ensure that your skills remain marketable and that you are up-to-date with the latest trends in esthetics.

No matter where you are on your journey, taking time to further your education will pay off in the long run. You’ll be able to provide better services for your clients while also remaining competitive in a crowded field. Plus, showing your commitment to continuing education may even help you secure a higher salary. 🤑

 Growing Your Business

If you want to take your esthetician career to the next level, then it’s important to think about growing your business. You can start by building your client base by networking and marketing yourself through social media platforms such as Instagram and Facebook. Additionally, offering special deals and discounts can be a great way to draw in new clients.

It’s also important to consider expanding your services by introducing advanced treatments like chemical peels or microdermabrasion. This will make your business more appealing to potential clients as well as generate additional revenue for you. Finally, investing in quality equipment and products is essential for any successful esthetician business.

Whether you’re a new or experienced esthetician, keeping up with the latest technology and techniques will help your career flourish. Take advantage of all the resources available to stay ahead in this competitive field. With hard work and dedication, you can grow your business and reach your professional goals! 💪🏼

Remaining Relevant in the Field

In order to remain successful and relevant as an esthetician, it’s important to stay up-to-date with industry trends. Are there any conferences or other events related to the field? Check out the events listed above. You can get a great opportunity to network with other professionals in the industry and learn about new products and services.

Similarly, joining an esthetician organization can be very beneficial to your career. It will provide you with access to continuing education opportunities and other resources that can help you stay on top of the industry. By taking advantage of all these opportunities, you’ll become a more knowledgeable and well-rounded esthetician.

Don’t forget about digital marketing either. A strong presence on social media is key to gaining new customers and keeping your current ones engaged. Create content that speaks directly to your target audience and don't be afraid to share it on platforms like Ins

By having a comprehensive understanding of modern esthetics, you can develop your own unique style while staying up-to-date with the latest technologies and techniques. Your clients will appreciate your knowledge and expertise, which will lead to more referrals and repeat business. Make sure to keep track of all these developments in order to remain competitive in the field! 💁‍♀️

Be Sure to Stay Organized

As an esthetician, it’s important to stay organized so that you can run your business efficiently. Make sure to keep your client records up-to-date and create a system that allows you to quickly access the information you need. You should also be sure to stay on top of any new regulations or laws related to esthetics so that you are compliant with all state guidelines.

Additionally, make sure to take care of yourself! Estheticians can become overwhelmed with all the different tasks they have to handle—from booking appointments to providing treatments. Taking some time for yourself will help you stay energized and motivated. Take regular breaks, get enough sleep, and eat healthy meals to make sure you’re performing at your best! 💪

By working hard and staying organized, you can establish yourself as a successful esthetician and enjoy a rewarding career in the beauty industry. 💅🤩

Remember to Promote Yourself

Don't forget that you need to market yourself if you want to attract new customers and increase your revenue. Creating an online presence is essential for any modern business, so make sure to set up a website, create social media accounts, and stay active on them. You should also look into getting listed in local directories to make it easier for potential customers to find you.

Finally, don’t be afraid to ask for referrals! Word-of-mouth is still one of the best ways to increase your customer base, so reach out to your current clients and ask if they know anyone who may be interested in your services. You can also offer incentives, such as discounts or free treatments, to encourage them to spread the word about you! 📣

By following these tips, you can ensure that your esthetician business is successful and enjoyable for years to come. Good luck – and don’t forget to have fun! 🤩😊

Have a Positive Attitude and Provide Quality Service

Your attitude is essential in delivering excellent customer service. You should always remain professional, courteous, and friendly when interacting with clients to guarantee that they leave your establishment feeling pampered and satisfied. Additionally, be sure to stay up-to-date on the latest trends and techniques in esthetician work to provide the best services possible.

You should also keep your work area clean and organized to make sure that both you and your clients feel comfortable. Regularly sanitize all tools and surfaces, offer cozy blankets or robes for clients who are receiving treatments, and maintain a calm yet inviting atmosphere in the room.

Finally, make sure to offer a variety of services and products so that your clients have plenty of options when choosing what’s right for them. This not only keeps them satisfied but also helps to boost your business’ profits.

By following these steps, you can create an environment where everyone feels welcome and comfortable – including yourself!

The Road Ahead

Despite the challenges, the beauty industry remains a thriving field with great potential for growth. As McKinsey reports, the beauty market generated approximately $430 billion in revenue in 20223, indicating a robust future.

Staying adaptable, continually learning, and prioritizing communication will be key for estheticians navigating the industry in 2023 and beyond. After all, every challenge presents an opportunity for growth.


These trends bring about a new set of challenges for estheticians - but they also present huge opportunities. By developing the right skills and staying updated with industry trends, estheticians can thrive in this rapidly-evolving field. 

Whether you are a novice or an experienced professional, the beauty industry offers endless potential for growth and success. With dedication, good business practices, and an eye toward innovation, you can create a thriving career in esthetics. By staying up-to-date with the latest trends and focusing on providing clients with exceptional service, you can ensure long-term success in this competitive field. Remember to always prioritize your safety by choosing the right products and taking all necessary precautions. With these tips in mind, you will be well on your way to becoming a successful esthetician!

To learn more about becoming an esthetician and staying up-to-date with the latest trends, take a look at these useful resources:

By taking advantage of these helpful resources and staying connected to your professional community, you can ensure that your esthetician career stays on the cutting edge. 

Good luck on your esthetician journey! 🤗🛠️


  1. Exploding Topics, "6 Beauty Industry Trends (2023 & 2024)", source

  2. Vogue, "10 Skin-Care Trends That Will Dominate 2023", source

  3. McKinsey, "The beauty market in 2023: A special State of Fashion report", source



July 25, 2023 — Yecenia Guzman